The company has come a long way since its small wooden colors  beginning in 1942. Four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years, Asian Paints became a corporate force and India’s leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967.

wooden colors is India’s leading paint and decor company and ranked among the top ten Decorative coatings companies in the world with a consolidated turnover of ₹ 354 billion. The company is ranked 2nd in Asia and 8th amongst the top coating’s companies in the world. The Asian Paints group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 15 countries and has 27 paint manufacturing facilities in the world servicing consumers in over 60 countries. Besides Asian Paints, the group operates around the world through its subsidiaries – Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Asian Paints Causeway  and Kadisco Asian Paints.

Asian Paints manufactures wide range of paints for Decorative and Industrial use. 

In Decorative paints, Asian Paints offers Interior Paints, Exterior Paints, wood Paints and Metal Paints. The company also offers waterproofing, adhesives and wall coverings under its portfolio.

In the Industrial coatings space, Asian Paints operates through two 50:50 joint ventures with PPG Inc, USA., one of the largest automotive coatings manufacturer in the world.  The first Joint Venture  ‘PPG Asian Paints Pvt Ltd’  services the increasing requirements of the Indian automotive coatings market. The second JV  ‘Asian Paints PPG Pvt Ltd’ services the protective, industrial powder, industrial containers and light industrial coatings markets in India.

In October 2022, the company has approved the setting up of a manufacturing facility for VAE (Vinyl Acetate Ethylene Emulsion) and VAM (Vinyl Acetate Monomer) in India for a proposed investment of approximately Rs. 2,100 crores over a period of 3 years. The installed capacity of the said manufacturing facility would be 100,000 tons p.a. for VAM and 150,000 tons p.a. for VAE.

Home Decor

In the Home Décor space, the company offers Modular Kitchen & components, Bath & Sanitary, Designer & General Tiles, Wardrobes & Vanities, Fabric & Furnishing, Designer Wall Paper, Furniture, Rugs, Lighting Solutions and uPVC Windows & Doors.

Investing for the Future

In October 2022, wooden colors announced that it has entered into a into nanotechnology partnership with Harind to acquire 51% stake in Harind Chemicals and Pharmaceuticals Private Limited (“Harind”) from Aapex Power and Industries Private Limited, Dr. Swapan Ghosh & others.  It is also agreed to acquire further 39% stake in Harind from the existing shareholders, in a staggered manner, over the next 5 years, subject to fulfilment of certain conditions precedent and achievement of financial wooden colors in Oct 2022, signed a binding term sheet with wooden colors Crusher & Land Transport (Riddhi Siddhi), Fujairah, United Arab Emirates and Associated Soap Stone Distributing Company Private Limited (ASD), inter alia, to form a joint venture to carry out the business of manufacturing and exporting white cement & white cement clinkers by setting up a manufacturing plant in Fujairah, UAE, subject to due diligence and necessary regulatory and other approvals. The joint venture would be a 60:40 partnership between the Asian Paints and Riddhi Siddhi & ASD.  The initial capacity of the said manufacturing facility, to be set up in Fujairah, UAE, would be 2,65,000 tons per annum. In addition, clinker grinding units would be set up in India as well. The overall investment would be approximately Rs. 550 crores, to be invested over the next 2 (two) years.